“If you haven’t changed every aspect of how you work by now, I’m sorry, but you’re fucked. Because they’re here. Already. They’re defining how we shop, what we eat, how we communicate, and for me, how we design customer experiences. They’re the kids scanning hundreds of RSS feeds, reading hundreds of blogs, sending an average of 81 text messages a day, chatting with their three thousand Facebook friends. The ones who watch dozens of TV shows without owning a TV. I call these maniacs Superconsumers. They’re the most important group for anyone who cares about the future of their business to understand. Yet almost nobody in the marketing community seems to get them.”
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